Social media scheduling and Creative Studio

On the Business plan, Zapstro creates and schedules your posts on Instagram, Facebook, LinkedIn, TikTok, YouTube and Threads, next to your CRM and WhatsApp.

1. Connect your accounts

1. Open the Social Media app and go to the Posts tab.
2. Connect Instagram, Facebook or your other accounts and authorise them on the social network's own screen.
3. Check each account appears under connected accounts. If you see "needs reconnecting", authorise it again before publishing.

2. Create a post

1. Create a new post.
2. Destinations: tick one or more connected accounts. The same content can go to every profile at once.
3. Format: feed, Stories, carousel (2 to 10 images), video, Short or LinkedIn post.
4. Content: upload the image or video and write the caption. On Instagram, captions can have up to 2,200 characters and 30 hashtags.
5. When: save as a draft, schedule a future date and time, or publish now.
6. Review: check the preview before saving. It's an approximation; each network may crop or display slightly differently.

3. Follow the status

Each post shows a status per destination: Draft, Scheduled, Publishing, Published or Error. In a post to two accounts, one may succeed and the other fail, so check the list after sending. If you get an error, open the item, read the message (format, size, length, aspect ratio), fix it and try again.

Drafts and team approval keep everyone on the same page before anything goes live.

4. Creative Studio

The Creative Studio is an AI design tool on Business. It creates on-brand artwork using your logo, colours and tone of voice: promotions, launches, testimonials, holidays, job posts, before & after.

1. Set up your brand (logo, colours, tone of voice) so every design follows it.
2. Choose the type of post and describe it, for example "20% off teeth whitening, this week only".
3. Review the artwork, adjust and add it to the content calendar.
4. Schedule it and Zapstro publishes at the right time.

5. Measure

The Reports tab shows audience, reach, views, interactions, top posts and Stories, saves, shares and followers gained. Use it to decide what to repeat.

Related tools

• A link-in-bio page wired to WhatsApp.
• Instagram comment → automatic DM with the price or link (Automations › Instagram Automations).
• Paid campaigns and conversion pixels live in the Ads app, also on Business.

Social media and the Creative Studio are only on the Business plan. On Starter or Growth, upgrade in Settings › Plan and subscription.